Introduction to Nudge SMS Communication

The SMS (Short Message Service) channel is a powerful and effective communication tool that allows organizations to send concise, timely messages directly to the mobile phones of their audience. The immediacy and high engagement rates of SMS make it an essential component of any comprehensive communication strategy.

Nudge has two steps for sending SMS communication:

Create Template:

SMS templates can be created using the text editor.

Create Nudge:

Create Nudge allows users to specify the steps, such as setup, recipients, design, and scheduling of the nudges.

There are three types of Nudges, I.e., One-Time Nudge, Recurring Nudge, and Real-Time Nudge.

One-time Nudge: The One-time Nudge can be scheduled to be sent immediately or later.

Recurring Nudge: Recurring Nudges functionality allows customers to automate repetitive/recurring communication tasks by scheduling nudges to be sent regularly.

Real-time Nudges: Real-time Nudge functionality is used to send instant and personalized communication to customers, like OTP authentication, payment confirmations, etc.,

Existing Nudges: The Existing Nudges View provides users with a comprehensive overview of all the Nudges.