What is a Nudge?

What is a Nudge? 

A nudge is a notification/message sent to the user/customer (any person or a business entity) via Email, SMS, or WhatsApp to remind/notify about an event/action required to perform a specific task.  

Benefits of sending Nudges 

  • Easy to engage customers  
  • Cost-effective
  • Higher return rate 
  • Customized solution for reminders 
  • B2C collaboration  

Channels for sending Nudges

  1. Email 
  2. SMS 
  3. WhatsApp 

Types of Nudges 

  1. One-Time Nudge 
  2. Recurring Nudge 
  3. Real-Time Nudge  


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